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Mallow and Associates is a full service Interactive Marketing firm.
We have managed campaigns for companies of all sizes. We're confident
we can find a solution to any of your interactive needs. Read below
to explore our full range of Interactive marketing services.
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 Market Research
Primary research and evaluation of secondary research to inform marketing strategies- includes focus groups and key stakeholder interviews.
Customer Research
Primary research and evaluation of secondary research
focused on requirements gathering, customer segmentation and media
consumption habits. Includes one-on-one interviews with current and
potential customers.
Needs Analysis
A thorough review of online consumer behavior
including how they consume interactive media and what they want from
web-based services. Informs strategies for how best to meet those
needs.
Customer Segmentation
Identifying distinct customer groups based on
research, behaviors, lifestyle, stage of life, demographics and psychographics.
We also include data points like lifetime customer value and short
term customer value to allow for measurement and growth of your target
segments. Our customer segmentation results in consumer groups that
respond to highly targeted messaging.
SWOT Analysis
Graphically identifies the unique strengths, weaknesses, opportunities and threats to/of your public offering.
Best Practices
Presentations on interactive marketing best practices
designed for senior management audience and customized for your specific
industry.
Architecture Analysis
Assessment of your backend technology infrastructure,
security and supporting partners/vendors to ensure your ability to
support desired marketing objectives.
Site Evaluation
Analysis of your current site's effectiveness
in the marketplace. Includes usability study, customer satisfaction
research and competitive comparison.
Content Audit
Inventory and analysis of current content and functionality across an enterprise website. Eliminates redundant content and ensures that existing content receives the appropriate prioritization in your new web presence.
Touchpoint Audit
Evaluates all digital touchpoints (including direct
mail) with a customer and weights the effectiveness and ROI of those
touchpoints against your strategic objectives resulting in a digital
media plan that reaches and speaks directly to your consumers in the
most cost effective manner.
Media Analysis
Evaluates your current media partners, media plans,
response rates, creative/strategic positioning and search engine tactics
to identify opportunities for improved media performance.
Consistency Planning
A blueprint or cookbook designed to ensure that your marketing efforts are rolled-out uniformly across your entire organization.
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Requirements Gathering
Documents the technical and creative requirements
of your organization.
Statement Of Work
Specifically determines what is and what is not included in the project scope while assigning responsibilities to all stakeholders within the project. Includes the project schedule and estimate.
Information Architecture
Blueprints the site flow and layout for your review to ensure that the user experience meets all prior research criteria and finding.
Creative and Technical Management
Our Project Managers are specifically trained in the art of creative
and technical management to ensure that all development meets specifications,
budget and timeline.
Quality Assurance Testing
All web assets are tested on the most common platforms to ensure an optimal experience. Our project managers mediate this tedious process and ensure that all assets are seen as they are intended.
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Networking
Mallow and Associates can help you establish a network for your new business or troubleshoot your existing network. We work on both Mac and PC platforms.
Hardware/Software Buying Services
We can reduce confusion and cost by helping you get the computer equipment you need to run your operations.
Private or Group Lessons
Mallow and Associates can work at your place of business or privately in your home to help you learn a wide variety of computer skills including spreadsheets, word processing, email, networking, graphical applications and more.
Click here to get the full details on Mallow and Associates pricing and details of all of our service offerings.
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Custom Web Design
We work with New York's top designers to deliver a look and feel that will wow your consumers. We've developed basic brochureware, e-commerce sites, games, custom applications, annual reports and more.
Quick Sites
Quick Sites are our way of helping small and medium businesses create
the fortune 500 look on shoestring budgets. We enable this process
by utilizing templates that allow for full development in as little
as one week. With prices starting at just $999 Mallow and Associates
has hundreds of templated HTML and Flash websites that fit almost
every business need. In the Quick Site package, we include all programming,
graphic design, customization, stock photography and 3 months of hosting
(subsequent hosting is available, see below). Click Here to see our
Quick Site Gallery.
Corporate Identity
Mallow and Associates is skilled in creating everything you need to
establish or re-establish the look and feel of your company. The corporate
identity package includes business cards, folder cover, powerpoint
template, letterhead and envelopes. We take great care to guarantee
that all of the pieces are of seamless and integrated design so that
your consumers remember you at a glance.
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Web Hosting
Mallow and Associates can ensure that your web presence is seen no matter how busy your traffic. We run state-of-the-art linux servers connected to the backbone of the internet. All servers are power managed to ensure that your web presence stays on even when the lights go out. Packages start at just $29.95 and include all of the necessary components for 99.9% of businesses. Of course, we can make modifications as necessary to ensure that your hosting is exactly what you want. All web packages include statistical measurement, unlimited email addresses and a virtual control panel to help you manage on your own.
Web Drive
We offer our Web Drive software to help you share documents all over the world. With a simple point and click interface, now you can upload, download and store documents.
Corporate Email
Our corporate email packages help you cost effectively manage email accounts across your organization.
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